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Analyzing Modern Marketing Concept of Nikola Tesla Memorial Center Business - Smiljan


Pupavac, Drago; Baburić, Marija
Analyzing Modern Marketing Concept of Nikola Tesla Memorial Center Business - Smiljan // Marketing Cnallenges in New Economy / Križman Pavlović, Danijela ; Benazić, Dragan (ur.).
Pula: University of Pula, 2012. str. 511-518


Naslov
Analyzing Modern Marketing Concept of Nikola Tesla Memorial Center Business - Smiljan

Autori
Pupavac, Drago ; Baburić, Marija

Vrsta, podvrsta i kategorija rada
Poglavlja u knjigama, stručni

Knjiga
Marketing Cnallenges in New Economy

Urednik/ci
Križman Pavlović, Danijela ; Benazić, Dragan

Izdavač
University of Pula

Grad
Pula

Godina
2012

Raspon stranica
511-518

ISBN
978-953-7498-57-3

Ključne riječi
Modern marketing concept, Memorial Center

Sažetak
MC Nikola Tesla in today's moment is required to be an agent of economic regeneration of Lika through tourism and community regeneration thorugh education and building cohesion. Full implementation of modern marketing concept can improve the efficiency and effectiveness of the operations of Nikola Tesla Memorial Center - Smiljan and thus provide a significant support to economic development of Lika-Senj County.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija



POVEZANOST RADA


Ustanove
Veleučilište u Rijeci,
Veleučilište "Nikola Tesla" u Gospiću

Profili:

Avatar Url Drago Pupavac (autor)

Citiraj ovu publikaciju

Pupavac, Drago; Baburić, Marija
Analyzing Modern Marketing Concept of Nikola Tesla Memorial Center Business - Smiljan // Marketing Cnallenges in New Economy / Križman Pavlović, Danijela ; Benazić, Dragan (ur.).
Pula: University of Pula, 2012. str. 511-518
Pupavac, D. & Baburić, M. (2012) Analyzing Modern Marketing Concept of Nikola Tesla Memorial Center Business - Smiljan. U: Križman Pavlović, D. & Benazić, D. (ur.) Marketing Cnallenges in New Economy. Pula, University of Pula, str. 511-518.
@inbook{inbook, year = {2012}, pages = {511-518}, keywords = {Modern marketing concept, Memorial Center}, isbn = {978-953-7498-57-3}, title = {Analyzing Modern Marketing Concept of Nikola Tesla Memorial Center Business - Smiljan}, keyword = {Modern marketing concept, Memorial Center}, publisher = {University of Pula}, publisherplace = {Pula} }