engleski

Mobile marketing of library services

The development of technology makes a significant change in library marketing. The Internet changed classical methods and concepts of operations, and is used as a communication and distribution channel. Computerized operations and network availability makes a library as an information center that allows students and teachers quick and easy access to literature and information necessary for learning and scientific research. One of the most used tools in the mobile marketing of libraries in Croatia is Metel Win application. Users of METEL win program have a number of additional options: it is free, automatic bibliography, software transfer of music content from CDs to its own system with controlled access, complete processing of the digitized covers, contents and indexes, forming their own groups, clipping archive, many types of digital collections, regional collection and direct connection to Internet resources. The paper will present primary qualitative and quantitative research of the functions of application Metel Win at sample of users in Pozega –Slavonia County in Eastern Croatia. Paper will also give overview of other most used apps in Croatian scientific enviroment such as: LinkedIn, Dropbox, Edmodo, Evernote, Meebo Mobile, etc., compared with satisfaction of users.

internet; mobile marketing

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