BALANCED SCORECARD AS A GUIDELINE FOR THEMATIC TOURISM EVENTS (CROSBI ID 609671)
Prilog sa skupa u zborniku | izvorni znanstveni rad | međunarodna recenzija
Podaci o odgovornosti
Halmi, Lahorka ; Varičak, Ivana
engleski
BALANCED SCORECARD AS A GUIDELINE FOR THEMATIC TOURISM EVENTS
Balanced Scorecard is a strategic management tool which was designed to transform organization’s mission, vision and strategy into measurable values in order to achieve higher profit. As a strategic management tool, Balanced Scorecard is assumed to improve organization and coordination of activities in the realization process (of the mission) of the undertaken endeavor. As such, it is supposed that the balanced scorecard methodology can be applied to the thematic tourism events, where instead of financial benefits only, the focus of improvement might be measures such as greater number of visitors and participants. The aim of the paper is to determine the ways the balanced scorecard methodology implementation can facilitate successful organization, coordination and realization of thematic tourism events. The case of International Folklore Festival in Karlovac, Croatia will be the focus of this research.
thematic tourism; events; balanced scorecard; performance management; performance measurement
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Podaci o prilogu
543-551.
2014.
objavljeno
Podaci o matičnoj publikaciji
BITCO - Thematic Tourism in a Global Environment: Advantages, Challenges and Future Developments
SKAKUN, MILAN
Beograd:
978-86-82371-66-3
Podaci o skupu
2nd Belgrade International Tourism Conference BITCO - Thematic Tourism in a Global Environment: Advantages, Challenges and Future Developments
predavanje
27.03.2014-29.03.2014
Beograd, Srbija