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BALANCED SCORECARD AS A GUIDELINE FOR THEMATIC TOURISM EVENTS (CROSBI ID 609671)

Prilog sa skupa u zborniku | izvorni znanstveni rad | međunarodna recenzija

Halmi, Lahorka ; Varičak, Ivana BALANCED SCORECARD AS A GUIDELINE FOR THEMATIC TOURISM EVENTS // BITCO - Thematic Tourism in a Global Environment: Advantages, Challenges and Future Developments / SKAKUN, MILAN (ur.). Beograd, 2014. str. 543-551

Podaci o odgovornosti

Halmi, Lahorka ; Varičak, Ivana

engleski

BALANCED SCORECARD AS A GUIDELINE FOR THEMATIC TOURISM EVENTS

Balanced Scorecard is a strategic management tool which was designed to transform organization’s mission, vision and strategy into measurable values in order to achieve higher profit. As a strategic management tool, Balanced Scorecard is assumed to improve organization and coordination of activities in the realization process (of the mission) of the undertaken endeavor. As such, it is supposed that the balanced scorecard methodology can be applied to the thematic tourism events, where instead of financial benefits only, the focus of improvement might be measures such as greater number of visitors and participants. The aim of the paper is to determine the ways the balanced scorecard methodology implementation can facilitate successful organization, coordination and realization of thematic tourism events. The case of International Folklore Festival in Karlovac, Croatia will be the focus of this research.

thematic tourism; events; balanced scorecard; performance management; performance measurement

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Podaci o prilogu

543-551.

2014.

objavljeno

Podaci o matičnoj publikaciji

BITCO - Thematic Tourism in a Global Environment: Advantages, Challenges and Future Developments

SKAKUN, MILAN

Beograd:

978-86-82371-66-3

Podaci o skupu

2nd Belgrade International Tourism Conference BITCO - Thematic Tourism in a Global Environment: Advantages, Challenges and Future Developments

predavanje

27.03.2014-29.03.2014

Beograd, Srbija

Povezanost rada

Ekonomija