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Typical Regional F&B products with an Impact on Tourism: Case of Croatia (CROSBI ID 51197)

Prilog u knjizi | stručni rad

Lončarić, Dina Typical Regional F&B products with an Impact on Tourism: Case of Croatia // Power of Origin: Instruments of Sales Promotion with a Focus on Regional F&B Products in Tourism / Hauptfeld, Petra (ur.). Graz: Leykam Verlag, 2013. str. 59-65

Podaci o odgovornosti

Lončarić, Dina

engleski

Typical Regional F&B products with an Impact on Tourism: Case of Croatia

The aim of this paper is to demonstrate the best marketing practice regarding food and beverage products in the tourism industry. Typical regional food and beverage products are not only ordinary goods, they are transmitters of the culture and national heritage and deserve to be specially valuated. Regional production has a crucial role in gastronomic tourism, which can be very useful for creating a destination image on the demanding tourism market. In order to promote regional F&B products, different methods of sales promotion can be used.

sales promotion, gastronomy, tourism, marketing, Croatia

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Podaci o prilogu

59-65.

objavljeno

Podaci o knjizi

Power of Origin: Instruments of Sales Promotion with a Focus on Regional F&B Products in Tourism

Hauptfeld, Petra

Graz: Leykam Verlag

2013.

978-3-7011-0283-9

Povezanost rada

Ekonomija