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"Typical Regional F&B products with an Impact on Tourism: Case of Croatia"


Lončarić, Dina
"Typical Regional F&B products with an Impact on Tourism: Case of Croatia" // Power of Origin: Instruments of Sales Promotion with a Focus on Regional F&B Products in Tourism / Hauptfeld, Petra (ur.).
Graz: Fachhochschule Burgenland, Leykam, 2013. str. 59-65


Naslov
"Typical Regional F&B products with an Impact on Tourism: Case of Croatia"
(Typical Regional F&B products with an Impact on Tourism: Case of Croatia)

Autori
Lončarić, Dina

Vrsta, podvrsta i kategorija rada
Poglavlja u knjigama, stručni

Knjiga
Power of Origin: Instruments of Sales Promotion with a Focus on Regional F&B Products in Tourism

Urednik/ci
Hauptfeld, Petra

Izdavač
Fachhochschule Burgenland, Leykam

Grad
Graz

Godina
2013

Raspon stranica
59-65

ISBN
978-3-7011-0283-9

Ključne riječi
sales promotion, gastronomy, tourism, marketing, Croatia

Sažetak
The aim of this paper is to demonstrate the best marketing practice regarding food and beverage products in the tourism industry. Typical regional food and beverage products are not only ordinary goods, they are transmitters of the culture and national heritage and deserve to be specially valuated. Regional production has a crucial role in gastronomic tourism, which can be very useful for creating a destination image on the demanding tourism market. In order to promote regional F&B products, different methods of sales promotion can be used.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija



POVEZANOST RADA


Ustanove
Fakultet za menadžment u turizmu i ugostiteljstvu, Opatija

Profili:

Avatar Url Dina Lončarić (autor)

Citiraj ovu publikaciju

Lončarić, Dina
"Typical Regional F&B products with an Impact on Tourism: Case of Croatia" // Power of Origin: Instruments of Sales Promotion with a Focus on Regional F&B Products in Tourism / Hauptfeld, Petra (ur.).
Graz: Fachhochschule Burgenland, Leykam, 2013. str. 59-65
Lončarić, D. (2013) "Typical Regional F&B products with an Impact on Tourism: Case of Croatia". U: Hauptfeld, P. (ur.) Power of Origin: Instruments of Sales Promotion with a Focus on Regional F&B Products in Tourism. Graz, Fachhochschule Burgenland, Leykam, str. 59-65.
@inbook{inbook, author = {Lon\v{c}ari\'{c}, D.}, editor = {Hauptfeld, P.}, year = {2013}, pages = {59-65}, keywords = {sales promotion, gastronomy, tourism, marketing, Croatia}, isbn = {978-3-7011-0283-9}, title = {Typical Regional F and B products with an Impact on Tourism: Case of Croatia}, keyword = {sales promotion, gastronomy, tourism, marketing, Croatia}, publisher = {Fachhochschule Burgenland, Leykam}, publisherplace = {Graz} }