engleski

The Representation and Reception of Paraphrase in Newspaper Headlines

Newspaper headlines are specific types of texts in which one or more words announce the following article. The basic functions of the headline are to inform the reader and attract his/her attention. In order to successfully inform, the headline has to provide answers to one or more basic questions /who, what, where, when, why). The headline also has to attract the attention of the reader by the means of figurativeness which arises not only from the positional prominence and the graphic features of the headline, but also as a result of specific linguistic combination and arrangement of various parts of the message within the whole. The paraphrase is a common figure in newspaper headlines. This term signifies a basic rhetorical process of statement development, as well as a macro-structural stylistic figure. With regard to discursive basis, we differentiate between four types of paraphrase: linguistic, commentary, literary and ludic. The purpose of this study was to identify the frequency of ludic paraphrases in daily (Slobodna Dalmacija and Vjesnik), and weekly newspapers (Nacional and Globus) as well as to test the knowledge and understanding of modified phrases used in the headlines on two groups of selected examinees. The initial hypothesis about the differences in the usage of paraphrases between daily and weekly newspaper was confirmed. The analysis of percentages of paraphrased headlines recognized by examinees revealed different levels of understanding.

journalistic discourse; figurativeness; newspaper headlines; paraphrase

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