engleski

The Challenges of Managing Tourism (Izazovi upravljanja turizmom), Sanda Čorak, editor (2011). Institute for Tourism Zagreb

“The Challenges of Managing Tourism” is a new book in the Scientific Edition series of the Institute for Tourism, Zagreb. It interpret the special aspects of tourism management in the destination in the conditions when many limiting factors in the environment, as well as problems that are hereditary for years, complicate and slow down the development of tourism in Croatia. In their papers, sixteen authors focused on some aspects of tourism, bearing in the center of their interest destination as a basic unit and the key factor of the tourism experience. In ten papers authors have argued their thesis based on the results of the research, gave the international and domestic experiences, following which they express their ideas by explanations, bringing the conclusions and recommendations on which ways to deal with the challenges of managing modern tourism. Considering the state of tourism in Croatia, which is characterized by different social and economic trends, numerous long-standing and inherited problems and, in particular, the competitive environment, there is a need to create more complex tourism products. They are, however, very important for further tourist development of destinations. This means a large number of different stakeholders who can have the same but often different views on the future of tourism development in particular destination. Managing the tourist destination, at all levels, becoming increasingly complex. Valuable impetus for future considerations about ways of tourist destination development provide papers in the book “The Challenges of Managing Tourism”, based on conducted research and analysis, experiences of others, arguments and results, which represent an appropriate basis for active thinking on the future quality development of tourist destinations, especially those in Croatia. Written understandable and interesting, supported by number of concrete research results and relevant data, the papers in the presented book provide the impetus for efforts to find solutions for efficient management of Croatian tourist destinations and they are valuable contribution to interdisciplinary research of tourism.

Croatia; tourism; management; challenges.

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