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To standardize or not to standardize?


To standardize or not to standardize?, Zagreb: Innovation Institute, 2012 (zbornik)


Naslov
To standardize or not to standardize?

Urednik/ci
Vašić, Goran ; Pavičić, Jurica ; Langer, Josef

Vrsta, podvrsta i kategorija knjige
Uredničke knjige, zbornik, znanstvena

Izdavač
Innovation Institute

Grad
Zagreb

Godina
2012

Stranica
257

ISBN
1848-2252-00000

Ključne riječi
social; responsibility; business; global

Sažetak
Standardization vs. adaptation: cost reduction vs. adaptation to consumer preferences. Contributions aim to identify the trade-offs between these strategies.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija



POVEZANOST RADA


Projekt / tema
067-0000000-3375 - Strategija razvoja imidža Republike Hrvatske u procesu pridruživanja EU (Đurđana Ozretić Došen, )

Ustanove
Ekonomski fakultet, Zagreb

Profili:

Avatar Url Jurica Pavičić (urednik)

Citiraj ovu publikaciju

To standardize or not to standardize?, Zagreb: Innovation Institute, 2012 (zbornik)
Vašić, G., Pavičić, J. & Langer, J. (ur.) (2012) To standardize or not to standardize?. Zagreb, Innovation Institute.
@book{book, year = {2012}, pages = {257}, keywords = {social, responsibility, business, global}, isbn = {1848-2252-00000}, title = {To standardize or not to standardize?}, keyword = {social, responsibility, business, global}, publisher = {Innovation Institute}, publisherplace = {Zagreb} }