Total Quality Management for the Hotel Industry and Tourism (CROSBI ID 464899)
Prilog sa skupa u zborniku | sažetak izlaganja sa skupa
Podaci o odgovornosti
Avelini Holjevac, Ivanka
engleski
Total Quality Management for the Hotel Industry and Tourism
Quality today is a fundamental factor for market survival, competitivness and profitability. Strategic business planning is based on a TQM system. Quality is not produced, it is a management tool. Development of quality in developed economic countries has shown that quality is something which is built, developed and constantly enhanced. The system TQM is totally market oriented, buyer-led, as the process starts with the buyer ( what he wants ) and finishes with the buyer ( a satisfied buyer ). This is a cycle consisting of five basic activities: planning quality, realising quality, evaluating qualita, achieving quaity and improving quality, which is being constantly repeated. The advantages of introducing TQM for the service sector, tourism and hotel industry are big, both economically and socially. Poor business productivity and unsatisfactory quality of the product and service are weaknesses of Croatia's economy. Ahead lies the process oof learning and introducing TQM for our economy, as this is a condition and necessity for inclusion into world business trans and world markets.
quality; Total Quality Management; quality cycle; elements of quality
nije evidentirano
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Podaci o prilogu
173-191-x.
1997.
objavljeno
Podaci o matičnoj publikaciji
Quality Management in Tourism
Keller, Peter
AIEST, St-Gallen, Suisse
Podaci o skupu
Quality Management in Tourism
poster
01.01.1997-01.01.1997
Cha-am, Tajland