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How ISO standard certification affect organizational communication? Evidence from Croatia (CROSBI ID 606866)

Prilog sa skupa u zborniku | izvorni znanstveni rad | međunarodna recenzija

Bilić, Ivana ; Goić, Srećko ; Vidović, Gaia How ISO standard certification affect organizational communication? Evidence from Croatia // Proceedings of the 6th International Conference of the School of Economics and Business : Beyond the Economic Crisis : Lessons Learned and Challenges Ahead / Mehić, Eldin (ur.). Sarajevo: School of Economics and Business, 2012. str. 336-347

Podaci o odgovornosti

Bilić, Ivana ; Goić, Srećko ; Vidović, Gaia

engleski

How ISO standard certification affect organizational communication? Evidence from Croatia

At the beginning of 21st century, companies all over the globe change their focus from customers to the employees, realizing that only good internal relations and communications can keep customers with the company in the long run. Modern companies are enhancing their efforts in developing and maintaining good relations with their employees as their key stakeholders. Companies use the power of good employee relations, building through the efficient internal communication. In Croatian economy, which has been strongly hit with recession and presently is still seriously affected with global economic crisis, one of the strongest companies’ competitive advantages can be gained through building good relations with their employees and other stakeholders. Communications with companies’ employees become very important aspect of corporate communications generally, regarding employees as a key resource and valuable asset in the turbulent times. Introduction and utilization of ISO standards could enhance company’s formal communication structures and make them more transparent to all interested parties. ISO standards describe and prescribe communication channels and processes, creating a consistent system of internal communications. That should, together with other contributions from ISO standards introduction, lead to higher performances at all levels, including overall enterprise (business) results. The main intent of this paper was to investigate how and to what extent ISO certification influences on internal communication, corporate communication function, and organizational performance. This research has been based on the assumption that there is a positive link between having ISO certification and achieving higher level of development of internal communications (and employee relations in general), specifically if the companies use dominant standards, ISO 9001 and ISO 14001. Empiric part of the research is based on a survey that has been conducted in 2011, on a sample from the list of ‘the best 500 Value Added’ Croatian companies for the year 2009. Although some previous researches have come to the conclusion that ISO certified companies achieve higher results in added value, this research did not succeed to discover and confirm any significant relationship between ISO certification and quality of internal 337 communications as a part of corporate communication function, as well as different indicators of organizational performances. We came to conclusion that the introduction of ISO standards very often, at least in Croatian companies, was not motivated by achieving real and fundamental improvements, so significant correlation with the quality of internal communications could not be expected nor detected.

corporate communication ; quality management ; ISO ; internal communications ; employee relations

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Podaci o prilogu

336-347.

2012.

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objavljeno

978-953-7842-16-1

Podaci o matičnoj publikaciji

Proceedings of the 6th International Conference of the School of Economics and Business : Beyond the Economic Crisis : Lessons Learned and Challenges Ahead

Mehić, Eldin

Sarajevo: School of Economics and Business

Podaci o skupu

International Conference of the School of Economics and Business: Beyond the Economic Crisis: Lessons Learned and Challenges Ahead (6 ; 2012)

ostalo

12.10.2012-13.10.2012

Sarajevo, Bosna i Hercegovina

Povezanost rada

Ekonomija