engleski

Customers' Post-Implementation Attitudes towards Café Smoking Ban in a Transition Country

While transition economies denote a distinct and relatively homogeneous set of countries, very little is known about the effects of smoke-free laws in the hospitality industries of these nations. Hoping to assist in filling this void, this research empirically explores the post-implementation attitudes towards the café partial smoking ban among Croatia’s café patrons. Results revealed that academic and occupational characteristics were not significant in explaining different perceptions toward a smoking ban. However, respondents’ frequency of café patronage, smoking status, café smoking preference, and health problems from second-hand smoke (SHS) exposure did influence how respondents viewed the smoking ban. Smokers do not consume less alcohol and coffee in cafés following the ban’s enactment. Respondents appear willing to make concessions for both pro- and anti-smoking patrons, staff, and owners/managers. Theoretical and managerial implications and opportunities for future research are further discussed.

Second-hand smoke; smoking ban; café; attitudes;

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