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Pregled bibliografske jedinice broj: 674471

The noticeability of safety pictograms on different packaging shapes


Kovačević, Dorotea; Bota, Josip; Brozović, Maja
The noticeability of safety pictograms on different packaging shapes // Multidisciplinary academic research 2013 / Vopava, Jiří ; Kratochvíl, Radek ; Douda, Vladimír (ur.).
Prague: MAC Prague consulting Ltd., 2013. str. 1-7 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)


Naslov
The noticeability of safety pictograms on different packaging shapes

Autori
Kovačević, Dorotea ; Bota, Josip ; Brozović, Maja

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
Multidisciplinary academic research 2013 / Vopava, Jiří ; Kratochvíl, Radek ; Douda, Vladimír - Prague : MAC Prague consulting Ltd., 2013, 1-7

ISBN
978-80-905442-2-2

Skup
The 2nd Multidisciplinary Academic Conference in Prague 2013

Mjesto i datum
Prag, Češka Republika, 6-7.12.2013

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
Packaging shape; Consumer safety; Pictorial warnings

Sažetak
Customer willingness to buy and use a product is influenced by brand trust, which can be built with noticeable and clear warning messages applied on product packaging. Pictorial safety information on the packaging has an important role in conveying information to consumers, who should be warned and protected from the dangers that may arise as a result of the misuse of a product. This study manipulated the placement of safety pictograms on candle packaging (front, top, side and back) that differed according to packaging shape (angular vs. rounded). The noticeability of pictograms was evaluated by 34 participants using 8 samples of candle packaging. The results indicated that changes in pictogram noticeability were observed with the influence of placement, which also varied due to the shape of packaging. The pictograms were most easily noticed on the top of rounded packaging and on the front side of angular packaging. A set of guidelines is proposed in accordance with these findings, which aims to enhance the salience of pictorial safety messages and thus better communication and trust between the marketer and the consumer.

Izvorni jezik
Engleski

Znanstvena područja
Grafička tehnologija



POVEZANOST RADA


Projekt / tema
128-1281955-1951 - Standardizacija ekološki prihvatljivih procesa grafičkih komunikacija (Diana Milčić, )

Ustanove
Grafički fakultet, Zagreb