engleski

Interaction of trade activities between selected Southeast European countries

The purpose of the chapter is to explain the interrelationships between trade markets of Croatia, Bosnia & Herzegovina and Serbia, whose countries have experienced the same political, economical and social changes due to their post-war market orientation. Particularly, the research is focused on the relationships between retailers and their suppliers, the effects of 2008 financial crisis, and changes in customer behaviour on those markets.

trade, relationships, Croatia, Serbia, Bosnia and Herzegovina

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