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E-Marketing Model of Humanitarian and Religious Organizations in Terms of Developed e-Business


Dukić, Branimir; Ružić, Drago; Dukić Stojanka
E-Marketing Model of Humanitarian and Religious Organizations in Terms of Developed e-Business // Proceidings of the ITI 2013, 35th International Conference on Information Tehnology Interface / Luzar-Stiffler, Vesna ; Jarec, Iva (ur.).
Zagreb: SRCE, 2013. str. 225-230 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)


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Naslov
E-Marketing Model of Humanitarian and Religious Organizations in Terms of Developed e-Business

Autori
Dukić, Branimir ; Ružić, Drago ; Dukić Stojanka

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
Proceidings of the ITI 2013, 35th International Conference on Information Tehnology Interface / Luzar-Stiffler, Vesna ; Jarec, Iva - Zagreb : SRCE, 2013, 225-230

ISBN
978-953-7138-30-1

Skup
35th International Conference on Information Tehnology Interface

Mjesto i datum
Dubrovnik/Cavtat, Croatia, 24-27.6.2013

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
humanitarian organizations; religious organizations; e-Marketing; e-Business; e-Commerce; ICT

Sažetak
The underlying assumption for making a conceptual descriptive model of e-Marketing of humanitarian and religious organizations in information society is transformation of marketing into an information-communication process with a goal of creating information superiority via communication processes within consumer relations management frames. An important assumption of this model is the creation of a value chain for offers made by humanitarian and religious organizations in order to ensure additional benefits for appropriate consumers. Such a model should utilize potentials offered by modern ICT and follow e-Marketing process principles on the one hand, and parameters defined by possible forms of e-Commerce on the other. The final conceptual descriptive model of e-Marketing suitable to such organizations has to be applicative, take into account the basic principles of social marketing, i.e. it has to be adapted to specific nature of their ‘business’, since their primary goal is not profit creation ; rather, they aim to satisfy certain social and spiritual needs of their users (transfers).

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija, Informacijske i komunikacijske znanosti



POVEZANOST RADA


Projekt / tema
010-0102590-2577 - Razvijanje slavonsko-baranjskog turističkog clustera (Marcel Meler, )
010-0000000-3330 - Integracija domenskih znanja iz područja poljoprivrede i stvaranje novih znanja (Josip Mesarić, )

Ustanove
Ekonomski fakultet, Osijek

Profili:

Avatar Url Branimir Dukić (autor)

Avatar Url Drago Ružić (autor)

Avatar Url Stojanka Dukić (autor)

Citiraj ovu publikaciju

Dukić, Branimir; Ružić, Drago; Dukić Stojanka
E-Marketing Model of Humanitarian and Religious Organizations in Terms of Developed e-Business // Proceidings of the ITI 2013, 35th International Conference on Information Tehnology Interface / Luzar-Stiffler, Vesna ; Jarec, Iva (ur.).
Zagreb: SRCE, 2013. str. 225-230 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)
Dukić, B., Ružić, D. & Dukić Stojanka (2013) E-Marketing Model of Humanitarian and Religious Organizations in Terms of Developed e-Business. U: Luzar-Stiffler, V. & Jarec, I. (ur.)Proceidings of the ITI 2013, 35th International Conference on Information Tehnology Interface.
@article{article, year = {2013}, pages = {225-230}, keywords = {humanitarian organizations, religious organizations, e-Marketing, e-Business, e-Commerce, ICT}, isbn = {978-953-7138-30-1}, title = {E-Marketing Model of Humanitarian and Religious Organizations in Terms of Developed e-Business}, keyword = {humanitarian organizations, religious organizations, e-Marketing, e-Business, e-Commerce, ICT}, publisher = {SRCE}, publisherplace = {Dubrovnik/Cavtat, Croatia} }