engleski

Towards the sustainable tourism development planning in the tourism destination in the involvement stage

In the last few decades, tourism generated a high growth rate. Economic impacts of tourism in tourist destinations are multiple. On the tourism market an increasing number of tourism destinations are trying to achieve a significant market share by attracting as many tourists to realize maximum benefit from them. However the tourism development in some destinations that have reached consolidation stage has strongly intensified and caused many problems in destination. Such development has brought into the question own tourism destination potential and also the quality of the development site. Therefore, the research objective is to emphasize the role and importance of planning for sustainable tourism development of tourist destinations especially in the tourism destination that are in the involvement stage of the tourism development. The paper pointed out the importance of sustainable tourism development planning in order to estimate the benefits and negative impacts of tourism development in the long term. The aim of this paper is to analyze specific case ; it’s positive and negative impacts, as well as community awareness about the need for sustainable tourism development planning in destination in the involvement stage of the development. Kruskal- Wallis test is applied to accomplish this aim. The research results should be the base for the destination managers in tourism destinations where tourism development is in the involvement stage in order to take preventive action, slowing the arrival to the saturation stage and to avoid unintended consequences of further tourism development. Considering that research in this paper is geographically limited, research results are more indicative rather than representative for the destinations in the stage of involvement.

tourism planning ; sustainable development ; tourism destination ; involvement stage

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