The Adoption of Marketing Concept in the Croatian Tobacco Industry in Transition (CROSBI ID 604960)
Prilog sa skupa u zborniku | izvorni znanstveni rad | međunarodna recenzija
Podaci o odgovornosti
Štoković, Ariana
engleski
The Adoption of Marketing Concept in the Croatian Tobacco Industry in Transition
An important factor contributing to the improvement of the economic situation in the transition period is the marketing concept. The investigation of the acceptance of the marketing concept in the Croatian tobacco industry has shown that an active positive relationship of all its factors: customer orientation, profitability and integral marketing, contributes to the revitalization of all its components.
marketing concept; tobacco industry
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Podaci o prilogu
666-670.
1997.
objavljeno
Podaci o matičnoj publikaciji
Second International Conference on Enterprise in Transition
Goić, Srećko
Split: Ekonomski fakultet Sveučilišta u Splitu
953-6024-14-4
Podaci o skupu
Second International Conference on Enterprise in Transition
predavanje
01.01.1997-01.01.1997
Dubrovnik, Hrvatska