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23rd Cromar congress: Marketing in a dynamic environment - academic and practical insights, Congress proceedings


23rd Cromar congress: Marketing in a dynamic environment - academic and practical insights, Congress proceedings, Opatija: Fakultet za menadžment u turizmu i ugostiteljstvu ; CROMAR, 2013 (zbornik)


Naslov
23rd Cromar congress: Marketing in a dynamic environment - academic and practical insights, Congress proceedings

Urednik/ci
Grbac, Bruno ; Lončarić, Dina ; Dlačić, Jasmina

Vrsta, podvrsta i kategorija knjige
Uredničke knjige, zbornik, znanstvena

Izdavač
Fakultet za menadžment u turizmu i ugostiteljstvu ; CROMAR

Grad
Opatija

Godina
2013

Stranica
719

ISBN
978-953-7842-18-5

Ključne riječi
Marketing ; dynamic environment ; CROMAR congress

Sažetak
The papers are organised in nine sections: marketing strategy, marketing environment, sustainable marketing, marketing and tourism, e-marketing, retail and brand management, quality and customer loyalty, consumer behaviour and contemporary marketing practice.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija



POVEZANOST RADA


Projekt / tema
081-1151212-1454 - Strateški marketing - stvaranje identiteta konkurentnog gospodarstva (Bruno Grbac, )

Ustanove
Ekonomski fakultet, Rijeka,
Fakultet za menadžment u turizmu i ugostiteljstvu, Opatija