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Pregled bibliografske jedinice broj: 664178

23rd Cromar congress: Marketing in a dynamic environment - academic and practical insights, Congress proceedings


23rd Cromar congress: Marketing in a dynamic environment - academic and practical insights, Congress proceedings, Opatija: Fakultet za menadžment u turizmu i ugostiteljstvu ; CROMAR, 2013 (zbornik)


CROSBI ID: 664178 Za ispravke kontaktirajte CROSBI podršku putem web obrasca

Naslov
23rd Cromar congress: Marketing in a dynamic environment - academic and practical insights, Congress proceedings

Urednik/ci
Grbac, Bruno ; Lončarić, Dina ; Dlačić, Jasmina

Vrsta, podvrsta i kategorija knjige
Uredničke knjige, zbornik, znanstvena

Izdavač
Fakultet za menadžment u turizmu i ugostiteljstvu ; CROMAR

Grad
Opatija

Godina
2013

Stranica
719

ISBN
978-953-7842-18-5

Ključne riječi
marketing ; dynamic environment ; CROMAR congress

Sažetak
The papers are organised in nine sections: marketing strategy, marketing environment, sustainable marketing, marketing and tourism, e-marketing, retail and brand management, quality and customer loyalty, consumer behaviour and contemporary marketing practice.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija



POVEZANOST RADA


Projekt / tema
081-1151212-1454 - Strateški marketing - stvaranje identiteta konkurentnog gospodarstva (Bruno Grbac, )

Ustanove
Ekonomski fakultet, Rijeka,
Fakultet za menadžment u turizmu i ugostiteljstvu, Opatija

Profili:

Avatar Url Bruno Grbac (urednik)

Avatar Url Dina Lončarić (urednik)

Avatar Url Jasmina Dlačić (urednik)

Citiraj ovu publikaciju

23rd Cromar congress: Marketing in a dynamic environment - academic and practical insights, Congress proceedings, Opatija: Fakultet za menadžment u turizmu i ugostiteljstvu ; CROMAR, 2013 (zbornik)
Grbac, B., Lončarić, D. & Dlačić, J. (ur.) (2013) 23rd Cromar congress: Marketing in a dynamic environment - academic and practical insights, Congress proceedings. Opatija, Fakultet za menadžment u turizmu i ugostiteljstvu ; CROMAR.
@book{book, year = {2013}, pages = {719}, keywords = {marketing, dynamic environment, CROMAR congress}, isbn = {978-953-7842-18-5}, title = {23rd Cromar congress: Marketing in a dynamic environment - academic and practical insights, Congress proceedings}, keyword = {marketing, dynamic environment, CROMAR congress}, publisher = {Fakultet za menad\v{z}ment u turizmu i ugostiteljstvu ; CROMAR}, publisherplace = {Opatija} }