engleski

The Accountants' Perception In Identifying Business Performance On An Example Of A Recovering Company

The traditional role of accountants, recording of business transactions and bookkeeping are increasingly changing. Due to fast changes, both in accounting and legislation, accountants have become a source of information to their clients, leading to changes in the services they provide. Having information on company performance, financial reports and the ways in which these reports are developed, they can influence processes of decision making in business – from decisions about employment opportunities to decisions about purchasing new technology. However, in spite of this, company owners rarely involve accountants in decision making processes. One of the reasons for this can be found in accountants’ orientation toward quantity data about the company and the owner. The aim of this paper is to test the hypothesis about the ways in which business operations of a company are perceived from the accountants’ point of view. It is assumed that accountants’ perceptions are based solely on financial and quantity indicators, thus neglecting the influence and importance of quality information. Exactly this fact presents an important piece of knowledge about the inability of accountants to position themselves and expand to the consulting services market. In this paper a scenario-based study with the sample of 126 companies will be used to show that neither accountants nor company owners see accountants in the role of a consultant.

business recovery; accountants; perception; experimental study; Croatia

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