engleski

Education in the Function of Human Well-Being: Service Quality in the Croatian Higher Education

Educational institutions are the component of social marketing system with complex and manifold effects on the economic growth and development of society as well as on the well-being of people. In terms of the mankind global issues, their activities should be based on the qualityof- life marketing, including the issues of ethics and sustainable development. Providing their services, they contribute to the well-being of students and the quality of their student life enabling them to feel satisfied with various aspects of academic life. The knowledge students acquire can bring them working and economic well-being, also satisfaction, in other fields of their lives. The quality of education is contributed by an increase in the interactivity of process, variety of teaching approaches and application of technology, followed by students’ significant contributions. It is included in the perceived service value and evaluated students’ satisfaction. The research has confirmed the perception of average educational service quality and satisfaction with the studying conditions at the analysed higher education institution, indicating the lack of teaching staff commitment, motivation in students and student life quality circumstances as possible reasons.

well-being; quality-of-life; education; service quality

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