engleski

Foreign Language Skills in Business Communication

As one of the world’s largest and most pervasive industries, the travel and tourism sector is as exposed as any other to the forces of change that are being brought about by ongoing developments in the information and communication technologies. Good communication in foreign language becomes crucial in today’s world owing to the impact of globalization. For global competitors, the most important factor is the ability to communicate on a wider, quicker and clearer basis. The purpose of this research is to investigate the roles of foreign language in business communication and importance of foreign language skill from the managers’ point of view. This study was based on interviews with a sample of 73 managers working in tourist offices in the region of Istria. The results indicated that there is a demand for foreign language competencies in business communication. In sharing information among employees, employers and customers, foreign language plays important role both inside and outside the company.

business communication ; foreign language ; tourism industry ; managerial perspective

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