engleski

Sustainability in designing tourist destination offer

For many countries tourism is one of fundamental pillars of development because it is dominant economic activity of that country.Sustainable tourism development is identified as process of quality change. Political initiative and local population accept institutional and legal framework, they focus activities in development of tourism that respects destination’s attractions and identity and preserve them for future generations. When planning tourism development, stakeholders in tourism aim to obtain balance between environmental, socio-cultural and economic sustainability. Receptive capacity of tourist destination should be taken in consideration. Sustainable tourism development ensures equitable access to all destination areas to tourists and locals and it promotes the values of special natural and cultural heritage sites to all. Sustainability enhances the quality of life, and the quality of the tourist experience that consequently leads to the positioning of tourist destination to the upscale level. Environmental issue such as nature and beaches preservation should be take in consideration together with quality waste management. The example of tourist destination Pula, Croatia shows how successfully offer of one destination follows principles of sustainability.

sustainability ; destination offer ; positioning ; impact of tourism

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