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Healthy lifestyle as a marketing basis in wellness tourism (CROSBI ID 602803)

Prilog sa skupa u zborniku | izvorni znanstveni rad | međunarodna recenzija

Grbac, Bruno ; Težak Damijanić, Ana ; Šergo, Zdravko Healthy lifestyle as a marketing basis in wellness tourism // Building Bridges to the Middle East: Challenges and Business Strategies, Proceedings / Fam, Kim-Shyam ; Anwar, Syed ; Yang, Lin (ur.). Dubai: MAG (Marketing Asia Group), 2013. str. 1-14

Podaci o odgovornosti

Grbac, Bruno ; Težak Damijanić, Ana ; Šergo, Zdravko

engleski

Healthy lifestyle as a marketing basis in wellness tourism

Health preservation and promotion are becoming more important aspects in consumer behaviour resulting in lifestyle changes of consumers. The purpose of this paper is to explore the relationship between customers’ healthy lifestyle and usage of wellness services. The aims of the paper are 1) to determine the relationship between the importance of wellness as the main travel motive and dimensions of healthy lifestyle and certain characteristics of tourists staying in hotels offering wellness as an additional tourist package and 2) to determine the relationship between using wellness services in a hotel and dimensions of healthy lifestyle and certain characteristics of tourists staying in hotels offering wellness as an additional tourist package. The multidimensionality of the healthy lifestyle was tested using principal components analysis while internal reliability was determined by computing Cronbach's alpha. In order to determine the relationship between healthy lifestyle and characteristics of tourists regarding the importance of wellness as the main travel motive and using wellness services in a hotel logistic regression was used. Health care information and spirituality, as parts of healthy lifestyle, along with travelling party and responders’ age were determined to be important predictors for wellness tourism.

Healthy lifestyle; Wellness tourism; Tourist consumer behaviour

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Podaci o prilogu

1-14.

2013.

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objavljeno

978-0-473-26384-3

Podaci o matičnoj publikaciji

Building Bridges to the Middle East: Challenges and Business Strategies, Proceedings

Fam, Kim-Shyam ; Anwar, Syed ; Yang, Lin

Dubai: MAG (Marketing Asia Group)

Podaci o skupu

2013 Marketing Asia Group (MAG) Scholar Global Business, Marketing & Tourism Conference

predavanje

11.11.2013-14.11.2013

Dubai, Ujedinjeni Arapski Emirati

Povezanost rada

Ekonomija