engleski

The Role Of Symbolic Forms And Media Culture To Understanding The Transformation Of Homo Communicans In Homo Socius

The contemporary society is distinguished by sophisticated information technology and communication. They offer immense possibilities of effective cooperation, availability to information, for expansion of intercultural dialogue among cultures, for lifelong education, and etc. The media are a significant factor in all spheres of life, mostly in the development of communication. Communication through media, particularly electronical media, has become the main link of the world, dominated by rapid changes and innovations in various spheres of social and individual life. Understanding of the "media philosophy", updates the ontological approach to media by the analysis of the phenomenon of "adaptive world" and a world of difference between the real and the fiction in which the transformation of man into homo communicans is visible.Transformation of the development process from the animal rational over the homo communicans to the animal is the initial phase of understanding the dangers of digital culture and innovative media. For that undestanding is essential to analyze etimological Cassierer's philosophie of simbolic forms and to understand its action in the contemporary understanding of sociolinguistics, which are related to the functionally pragmatic role of media in the process of education and socialization of children and young people

Values; Homo Communicans; Homo Socius; media; young auidence

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