engleski

The Internet paradoxes: Some results of a survey that compares mass communication media

This paper analysis how the Internet is perceived in relation to more traditional means of communication and outlines some of the apparent paradoxes of this new media. A survey that was recently performed on 262 Croatian college students confirmed that Internet users can perceive both its advantages and disadvantages as a mass media in relation to television and press. Some of the contexts for Internet publishing are summarized on the basis of this empirical study. E-mail communication is also considered for its advantages and disadvantages. Particularly, it is examined how this booming e-technology and its use can create paradoxical situations and what are the demands for new skills and competencies before it can be utilized more effectively and harmlessly.

Internet; paradox; survey

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