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Pregled bibliografske jedinice broj: 651220

Evaluation in public relations - sentiment and social media analysis of Croatia Airlines


Jakopović, Hrvoje; Mikelić Preradović, Nives
Evaluation in public relations - sentiment and social media analysis of Croatia Airlines // Recent Advances in Information Science
Dubrovnik, Hrvatska, 2013. str. 154-160 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)


Naslov
Evaluation in public relations - sentiment and social media analysis of Croatia Airlines

Autori
Jakopović, Hrvoje ; Mikelić Preradović, Nives

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
Recent Advances in Information Science / - , 2013, 154-160

Skup
7th European Computing Conference (ECC '13)

Mjesto i datum
Dubrovnik, Hrvatska, 25-27.06. 2013

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
Public relations; evaluation; marketing; Croatia Airlines; sentiment analysis; Facebook analysis

Sažetak
This paper is focused on evaluation in public relations and the use of sentiment analysis tools. The authors define the most important characteristics of contemporary PR and how it closely intervenes with marketing profession in the process of evaluation. Sentiment analysis program SentiStrenght and Social Mention are applied for measurement of perception onf Croatia Airlines by passengers. The analysis was conducted on passengers' reviews and it showed revealed that this national airline company is perceived more positively than negatively is seen more in the positive context than negative. The authors also examined Croatia Airlines Facebook page and company's activities of public relations.

Izvorni jezik
Engleski

Znanstvena područja
Informacijske i komunikacijske znanosti



POVEZANOST RADA


Projekt / tema
130-1301679-1380 - Hrvatska rječnička baština i hrvatski europski identitet (Damir Boras, )
130-1301799-1999 - Oblikovanje i upravljanje javnim znanjem u informacijskom prostoru (Miroslav Tuđman, )

Ustanove
Fakultet političkih znanosti, Zagreb,
Filozofski fakultet, Zagreb