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Factors of destination management and their influence on the brand of Kvarner destination (CROSBI ID 600921)

Prilog sa skupa u zborniku | izvorni znanstveni rad | međunarodna recenzija

Bagarić, Lidija ; Dvorski, Katarina Factors of destination management and their influence on the brand of Kvarner destination // 2nd International Scientific Conference on Economic and Social Development / Filipovic, Davor ; Goltnik Urnaut, Anita (ur.). Pariz: VADEA, 2013. str. 882-893

Podaci o odgovornosti

Bagarić, Lidija ; Dvorski, Katarina

engleski

Factors of destination management and their influence on the brand of Kvarner destination

Destination, as a fundamental concept of tourism, is considered to be a product which is extremely difficult to manage, and market because it arises from a number of different products, and many activities of different organizational units and stakeholders that team up to deliver the final product, and create an area of intensive tourist gathering. Sustainable competitive advantage of modern destinations is primarily achieved through the distinctive destination brand. Tourism in Croatia is one of the most important industries with a long tradition and great development opportunities. Therefore, this study aims to test a conceptual model of tourism destination competitiveness, and also the hypothesis according to which which the implementation of destination management elements is a prerequisite for creating a recognizable destination brand of the Kvarner region as one of the most successful Croatian tourist regions.

Branding; Destination management; Kvarner region; Tourism

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Podaci o prilogu

882-893.

2013.

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objavljeno

978-961-6825-72-6

Podaci o matičnoj publikaciji

2nd International Scientific Conference on Economic and Social Development

Filipovic, Davor ; Goltnik Urnaut, Anita

Pariz: VADEA

Podaci o skupu

2nd International Scientific Conference on Economic and Social Development

poster

05.04.2013-05.04.2013

Pariz, Francuska

Povezanost rada

Ekonomija