engleski

Effective destination management and its influence on the image of tourist destination

The increasing extent of competition in global tourist markets implies the fact that contemporary destinations and their managers have an important task in developing adequate tools and strategies that will help them differentiate from other competitors in the market. Travel and tourism research in the past has demonstrated that, among tourists, destination image is the key factor of the destination selection process. Thus, effective destination management is the conditio sine qua non in destination development and creating sustainable competitive advantages. On the global map, Croatia has become a well recognized tourist destination and a very important player in the tourist market. This research aims to test a conceptual model of tourist destination competitiveness, and the hypothesis according to which the implementation of destination management factors affects the image of the Kvarner region as one of the most successful tourist regions in Croatia.

destination image ; destination management ; Kvarner region ; tourism

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