engleski

How Organizations Achieve Longevity: The Role of Change Management in Building Their Sustainability

Problem Statement: This article addresses the question and role of organizational change and change management in building long term organizational sustainability. Organizations need to recognize the need for different types of organizational changes that help organizations to achieve congruence with its environment. Practices have shown that successful adaptation to changing environment can be considered as one of the major sources of sustainable competitive advantage and a source of longevity. Methodology: Based on the existing literature on change management and organizational long term sustainability we have presented review of results of studies done among USA and Europe’s long living companies. The goal was to determine which elements can be recognized as key ones for long term longevity and how important is change management in building sustainable competitive advantage. Results: Understanding how organizations grow, develop and decline, that is how they change over time, becomes crucial in building competitive advantage and enabling long term development and growth. This article has presented and analyzed results of different research among long living and successful organizations. The review reveals different sets of assumptions that can be considered as set of guidelines and principles organizations should follow to ensure long term sustainability and competitiveness. Conclusions: Long living companies differ from companies whose life expectancy were very short by having successfully recognized needs of their organizations to change in order to avoid different declines and crisis in their life cycle. The paper has showed based on previous research that change management can be considered as an important determinant of organizational longevity. Organizations need to have a built in mechanism for recognizing different needs for change and developed mechanism for successful change management.

longevity ; long term sustainability ; organizational change ; change management

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