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Using OLAP to Analyze Behavior of Circle Members

Google often surprises us with some new service ; one such service is “Google circles”. The main concept of this service is the possibility to organize friends and (for example) co-workers in circles in order to share information more efficiently or just to stay in touch with one another. The main idea of this paper is to analyze behavior of circle members by using advanced OLAP capabilities. The main assumption is that that people in a circle have (share) similar habits ; for that purpose small data warehouse is built and business intelligence (i.e. analytical processing) is used to analyze sales data based on the circle membership.

Data warehouse; Business intelligence; OLAP; Google circle

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