engleski

Destination Competitiveness Focused On The Development Of Equestrian Tourism In Croatia

The main objective of the marketing strategy is to build sustainable competitive preferences. Possible sources of competitive preferences are in relation to the product, price, advertising, human resources and legal requirements. In order to realize the set objectives, effective strategic marketing management destination that is focused on the development of equestrian tourism it should provide answers to the many and varied issues/questions. Some of them are, for example, where, how, in what time and to whom compete, what to offer tourists, guests and visitors, and at what price, who’s needs to satisfy, and others. The article briefly presents development importance and current state of equestrian tourism in Croatia and discusses approach to effective strategic marketing management of tourism destination that is focused on the development of equestrian tourism as a form of rural tourism in Croatia.

Croatia; marketing; strategy; destination; equestrian tourism

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