engleski

Possibilities for development of rural tourism in Herzegovina

In today's world of overall globalization more importance is being given to the selective forms of tourism to diversify the tourist offer of the country or a region and make it more competitive on world’s market. If we take a look to the selective forms of tourism in Herzegovina we can say that the rural tourism has the biggest growth. This paper analyzes the current state of development of rural tourism in Herzegovina, exploring the potentials and possibilities of further development of rural tourism in the area and residents' attitudes and their familiarity with the very concept of rural tourism. It also gives suggestions on how to evaluate the "rural" tourism resources, without losing the need of their tight link to the other resources (sea, culture, sports) which have a decisive motive force when selecting a tourist destination. The research started from the general assumption that the region of Herzegovina has a great potential in rural tourism and that this selective form of tourism can contribute much to the development of the region in general. Based on the obtained results it was possible to suggest possible directions of development of rural tourism. Some of the suggested routes are as follows: evaluate and network the touristic resources and accommodation of rural territory, develop a micro infrastructure to serve the rural tourism, financial support for tourism development, education and training of human resources, create a unified strategy for destination marketing and management, develop a range of rural tourism coordinated and thematically associated with the region.

rural tourism; Herzegovina; tourism resources

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