engleski

Analysis of use of tourist board web sites in the Republic of Croatia

Achieving recognisability, getting attention and creating trust of the community in an online environment is a challenge for all business entities, including tourist boards. The development of computer technology and Internet marketing has made it possible for economic operators to improve business processes and has created prerequisites for communication with consumers. Through development of Internet marketing users can receive information in real- time view on the screens of their devices (computers, laptops, mobile phones or tablets), and consequently they can create their own content and disperse it to others. Answering the question to what extent business entities involved in the development of Croatian tourism use Internet marketing – represents the fundamental problem on which the paper is based. Therefore, the fundamental purpose of this paper is to collect and analyse the data and to give an overview of the potential of using Internet marketing in Croatian tourism.

Internet marketing; Web 2.0.; Croatian National Tourist Board

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