engleski

Communication Profile of the Managers in Croatian Wholesale Stores

The subject of this research is the management of Croatian drug wholesalers, or the quality of the organizational behavior of the management from the aspect of communication. The main goal of this study was to determine the profile of communication management in Croatian drug wholesale stores. The sample included 74 managers of Croatian drug wholesale stores mid-level management in the territory of the City of Zagreb. We used a Questionnaire for measuring the ommunication profiles. The results showed that knowledge managers of Croatian drug wholesale stores about successful and quality communication is only on moderately high level (about average). Specifically, the responses of managers in Croatian drug wholesale stores showed slight deviations below the desirable level of 80% of expected responses (70.86%).There is no statistically significant correlation between the length of managerial experience and years of service at all and preferred communication profile. Also, there are few significant intercorrelations between the various aspects of desired communication profile.

communication profile; managers; organization; successful communication

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