engleski

Distribution channels of organic food in the Republic of Croatia

Organic agriculture is a new agricultural production system that tries to fully utilize farming potential and to satisfy all the social and economic needs while preserving the natural ecosystem and ensuring environmental protection. This paper gives an overview of the state of organic agriculture in the Republic of Croatia – the area under organic production in hectares (ha) by land-use, state of the areas under organic production per county, the number of domestic producers of organic food in the period from 2002 until 2010, the distribution of domestic producers of organic food per county. By analyzing the available literature, the following distribution channels of organic food have been identified: direct, indirect and emerging distribution channels and they are described in more detail. Primary research was conducted among domestic organic food producers and aim of the research was to assess the structural characteristics of production units (farm size, location and agricultural activities), the organizational characteristics of the production units (organization and management, farm management, organization of labor), distribution channels of organic food and the producers’ suggestions for further development of the organic food market in the Republic of Croatia.

organic agriculture; organic food producers; distribution channels; organic food; Croatia

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