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Pregled bibliografske jedinice broj: 638784

Customer satisfaction as a marketing concept in higher education


Andrlić, Berislav; Budić, Hrvoje; Pišmiš, Vjekoslav
Customer satisfaction as a marketing concept in higher education // Scientific Annals of the "Alexandru Ioan Cuza" University of Iasi ~ Economic Sciences Section ~, 60 (2013), 1; 21-30 doi:10.2478/v10316-012-0034-5 (međunarodna recenzija, članak, znanstveni)


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Naslov
Customer satisfaction as a marketing concept in higher education

Autori
Andrlić, Berislav ; Budić, Hrvoje ; Pišmiš, Vjekoslav

Izvornik
Scientific Annals of the "Alexandru Ioan Cuza" University of Iasi ~ Economic Sciences Section ~ (2068-8717) 60 (2013), 1; 21-30

Vrsta, podvrsta i kategorija rada
Radovi u časopisima, članak, znanstveni

Ključne riječi
marketing strategy ; customer satisfaction ; education ; students

Sažetak
Measuring customer satisfaction is a very important aspect of marketing strategy. For the organizational's survival in the long run it is indisputable to have the ability to retain the customers. Retaining customers is more profitable than attracting new ones because it is easier to sell a product or service to a someone who has already used it, rather than someone to whom is product or service completely unknown. In order to measure customer satisfaction primary datas were collected using a test method on a sample of students, by a questionnaire in a physical form, analyzing the basic elements of educational process. Also, by researching relevant national and international professional and scientific literature the test method was described, and all of its models. Finally, in the conclusion, the basic thoughts about the paper are revealed through the presentation of practical advantages and disadvantages of marketing concept of satisfaction, and reviewing recent trends in communication with students.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija



POVEZANOST RADA


Projekti:
152-1521473-1475 - Povećanje učinkovitosti i kvalitete odljevaka-hrvatske perspektive (Budić, Ivan, MZOS ) ( POIROT)

Ustanove:
Veleučilište u Požegi

Profili:

Avatar Url Hrvoje Budić (autor)

Avatar Url Berislav Andrlić (autor)

Citiraj ovu publikaciju

Andrlić, Berislav; Budić, Hrvoje; Pišmiš, Vjekoslav
Customer satisfaction as a marketing concept in higher education // Scientific Annals of the "Alexandru Ioan Cuza" University of Iasi ~ Economic Sciences Section ~, 60 (2013), 1; 21-30 doi:10.2478/v10316-012-0034-5 (međunarodna recenzija, članak, znanstveni)
Andrlić, B., Budić, H. & Pišmiš, V. (2013) Customer satisfaction as a marketing concept in higher education. Scientific Annals of the "Alexandru Ioan Cuza" University of Iasi ~ Economic Sciences Section ~, 60 (1), 21-30 doi:10.2478/v10316-012-0034-5.
@article{article, year = {2013}, pages = {21-30}, DOI = {10.2478/v10316-012-0034-5}, keywords = {marketing strategy, customer satisfaction, education, students}, journal = {Scientific Annals of the "Alexandru Ioan Cuza" University of Iasi ~ Economic Sciences Section ~}, doi = {10.2478/v10316-012-0034-5}, volume = {60}, number = {1}, issn = {2068-8717}, title = {Customer satisfaction as a marketing concept in higher education}, keyword = {marketing strategy, customer satisfaction, education, students} }
@article{article, year = {2013}, pages = {21-30}, DOI = {10.2478/v10316-012-0034-5}, keywords = {marketing strategy, customer satisfaction, education, students}, journal = {Scientific Annals of the "Alexandru Ioan Cuza" University of Iasi ~ Economic Sciences Section ~}, doi = {10.2478/v10316-012-0034-5}, volume = {60}, number = {1}, issn = {2068-8717}, title = {Customer satisfaction as a marketing concept in higher education}, keyword = {marketing strategy, customer satisfaction, education, students} }

Časopis indeksira:


  • Scopus


Uključenost u ostale bibliografske baze podataka:


  • EBSCO


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