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Pregled bibliografske jedinice broj: 638227

The perception, attitudes and behavior of Zagreb’s teens to apparel brands and their loyalty - Are Zagreb’s teens “crazy” about clothing brands?


Stracenski Kalauz, Maja; Vranešević, Tihomir; Tratnik, Miroslav
The perception, attitudes and behavior of Zagreb’s teens to apparel brands and their loyalty - Are Zagreb’s teens “crazy” about clothing brands? // Book of Proceedings, Part II, 1st International M-Sphare Conference For Multydisciplinarity in Science and Business, 4th-6th October 2012, Dubrovnik, Croatia / Vranešević, Tihomir ; Peručić, Doris ; Mandić, Miroslav ; Hudina, Boris (ur.).
Zagreb: Accent, 2012. str. 523-534 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)


CROSBI ID: 638227 Za ispravke kontaktirajte CROSBI podršku putem web obrasca

Naslov
The perception, attitudes and behavior of Zagreb’s teens to apparel brands and their loyalty - Are Zagreb’s teens “crazy” about clothing brands?

Autori
Stracenski Kalauz, Maja ; Vranešević, Tihomir ; Tratnik, Miroslav

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
Book of Proceedings, Part II, 1st International M-Sphare Conference For Multydisciplinarity in Science and Business, 4th-6th October 2012, Dubrovnik, Croatia / Vranešević, Tihomir ; Peručić, Doris ; Mandić, Miroslav ; Hudina, Boris - Zagreb : Accent, 2012, 523-534

ISBN
978-953-7930-00-04

Skup
International M-Sphere Conference For Multydisciplinarity in Science and Business, October, 4th-6th 2012, Dubrovnik, Croatia

Mjesto i datum
Dubrovnik, Hrvatska, na engleskom jeziku, 4.-6.10.2012

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
younger teenagers; clothing; brand; attitudes and buying behaviour; loyalty

Sažetak
This paper focuses on the perception, attitudes and behaviour as building parts of phenomenon of loyalty. Specifically, this paper encompasses behaviour and attitudes of costumers to clothing brand(s) of T-shirts, jackets and trousers and clothing brand loyalty among younger teenagers age 13 and 14 year olds as a specific costumers segment with their characteristics. On the methodical platform of the model of measuring loyalty of younger teenagers to the clothing brands (Stracenski Kalauz, 2010.) this paper aim is to find out which clothing brands younger teenagers know, buy, love and which brands their pears buy and to which they are and wish to be loyal. The survey data was conducted among Zagreb`s (Croatian) younger teenagers (N=179), both genders, aged 13 or 14 years old. Respondents-younger teenagers (N=179) new 132 clothing brands (names) and the main results showed that younger teenagers love and are loyal to Nike, Adidas and Benetton.

Izvorni jezik
Engleski

Znanstvena područja
Tekstilna tehnologija, Poljoprivreda (agronomija), Ekonomija



POVEZANOST RADA


Projekti:
178-1782223-2216 - Zadružno organiziranje u jačanju konkurentnosti obiteljske poljoprivrede (Mikuš, Ornella, MZOS ) ( POIROT)

Ustanove:
Ekonomski fakultet, Zagreb,
Agronomski fakultet, Zagreb


Citiraj ovu publikaciju:

Stracenski Kalauz, Maja; Vranešević, Tihomir; Tratnik, Miroslav
The perception, attitudes and behavior of Zagreb’s teens to apparel brands and their loyalty - Are Zagreb’s teens “crazy” about clothing brands? // Book of Proceedings, Part II, 1st International M-Sphare Conference For Multydisciplinarity in Science and Business, 4th-6th October 2012, Dubrovnik, Croatia / Vranešević, Tihomir ; Peručić, Doris ; Mandić, Miroslav ; Hudina, Boris (ur.).
Zagreb: Accent, 2012. str. 523-534 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)
Stracenski Kalauz, M., Vranešević, T. & Tratnik, M. (2012) The perception, attitudes and behavior of Zagreb’s teens to apparel brands and their loyalty - Are Zagreb’s teens “crazy” about clothing brands?. U: Vranešević, T., Peručić, D., Mandić, M. & Hudina, B. (ur.)Book of Proceedings, Part II, 1st International M-Sphare Conference For Multydisciplinarity in Science and Business, 4th-6th October 2012, Dubrovnik, Croatia.
@article{article, author = {Stracenski Kalauz, Maja and Vrane\v{s}evi\'{c}, Tihomir and Tratnik, Miroslav}, year = {2012}, pages = {523-534}, keywords = {younger teenagers, clothing, brand, attitudes and buying behaviour, loyalty}, isbn = {978-953-7930-00-04}, title = {The perception, attitudes and behavior of Zagreb’s teens to apparel brands and their loyalty - Are Zagreb’s teens “crazy” about clothing brands?}, keyword = {younger teenagers, clothing, brand, attitudes and buying behaviour, loyalty}, publisher = {Accent}, publisherplace = {Dubrovnik, Hrvatska, na engleskom jeziku} }
@article{article, author = {Stracenski Kalauz, Maja and Vrane\v{s}evi\'{c}, Tihomir and Tratnik, Miroslav}, year = {2012}, pages = {523-534}, keywords = {younger teenagers, clothing, brand, attitudes and buying behaviour, loyalty}, isbn = {978-953-7930-00-04}, title = {The perception, attitudes and behavior of Zagreb’s teens to apparel brands and their loyalty - Are Zagreb’s teens “crazy” about clothing brands?}, keyword = {younger teenagers, clothing, brand, attitudes and buying behaviour, loyalty}, publisher = {Accent}, publisherplace = {Dubrovnik, Hrvatska, na engleskom jeziku} }




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