The perception, attitudes and behavior of Zagreb’s teens to apparel brands and their loyalty - Are Zagreb’s teens “crazy” about clothing brands? (CROSBI ID 598976)
Prilog sa skupa u zborniku | izvorni znanstveni rad | međunarodna recenzija
Podaci o odgovornosti
Stracenski Kalauz, Maja ; Vranešević, Tihomir ; Tratnik, Miroslav
engleski
The perception, attitudes and behavior of Zagreb’s teens to apparel brands and their loyalty - Are Zagreb’s teens “crazy” about clothing brands?
This paper focuses on the perception, attitudes and behaviour as building parts of phenomenon of loyalty. Specifically, this paper encompasses behaviour and attitudes of costumers to clothing brand(s) of T-shirts, jackets and trousers and clothing brand loyalty among younger teenagers age 13 and 14 year olds as a specific costumers segment with their characteristics. On the methodical platform of the model of measuring loyalty of younger teenagers to the clothing brands (Stracenski Kalauz, 2010.) this paper aim is to find out which clothing brands younger teenagers know, buy, love and which brands their pears buy and to which they are and wish to be loyal. The survey data was conducted among Zagreb`s (Croatian) younger teenagers (N=179), both genders, aged 13 or 14 years old. Respondents-younger teenagers (N=179) new 132 clothing brands (names) and the main results showed that younger teenagers love and are loyal to Nike, Adidas and Benetton.
younger teenagers; clothing; brand; attitudes and buying behaviour; loyalty
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Podaci o prilogu
523-534.
2012.
objavljeno
Podaci o matičnoj publikaciji
Book of Proceedings, Part II, 1st International M-Sphare Conference For Multydisciplinarity in Science and Business, 4th-6th October 2012, Dubrovnik, Croatia
Vranešević, Tihomir ; Peručić, Doris ; Mandić, Miroslav ; Hudina, Boris
Zagreb: Accent Press
978-953-7930-00-04
Podaci o skupu
International M-Sphere Conference For Multydisciplinarity in Science and Business, October, 4th-6th 2012, Dubrovnik, Croatia
predavanje
04.10.2012-06.10.2012
Dubrovnik, Hrvatska