Analysis of Communication of Croatian Faculties through Facebook - Part I (CROSBI ID 598621)
Prilog sa skupa u zborniku | izvorni znanstveni rad | međunarodna recenzija
Podaci o odgovornosti
Delić, Alen ; Grd, Petra ; Gregurec, Iva
engleski
Analysis of Communication of Croatian Faculties through Facebook - Part I
In the 21st century, if a faculty wants to have an effective communication with their fans (for example former, potential or existing students) it must include social networking sites and see them as very important way of communication. With the number of internet, as well as social networking users constantly increasing, it is important and sometimes even vital for faculties to be present on and, consequently, to be proactive. Today social networks facilitate relationship-building since they have become a very powerful communication tool between users, as well as between faculties and their fans. The aim of this paper was to analyse the way Croatian faculties communicate with their fans via Facebook. The paper also shows differences between private and public institutions and their way of communicating with their fans.
communication ; Croatian faculties ; internet ; social networking ; Facebook
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Podaci o prilogu
43-48.
2013.
objavljeno
Podaci o matičnoj publikaciji
Proceedings of the ITI 2013 35th International Conference on Information Technology Interfaces
Luzar-Stiffler, Vesna ; Jarec, Iva
Zagreb:
978-953-7138-30-1
Podaci o skupu
International Conference on Information Technology Interfaces
predavanje
24.06.2013-27.06.2013
Cavtat, Hrvatska