Determining travel motivations of wellness tourism (CROSBI ID 194250)
Prilog u časopisu | izvorni znanstveni rad | međunarodna recenzija
Podaci o odgovornosti
Težak Damijanić, Ana ; Šergo, Zdravko
engleski
Determining travel motivations of wellness tourism
Wellness tourism is a relatively a new form of tourism based on special interest of consumers. In order to create appropriate marketing strategy it is necessary to better understand travel motive of this segment. The purpose of this paper is to explore travel motives in the context of wellness tourism. The aims of this paper are twofold: 1) to determine how well the general proposed structure of push and pull motivational factors applies to tourists who consider wellness services as important pull factor and 2) to examine relation among travel motives and various sociodemographic and travel characteristics of tourists who consider wellness services as important pull factor.
travel motives ; wellness tourism ; wellness services
nije evidentirano
nije evidentirano
nije evidentirano
nije evidentirano
nije evidentirano
nije evidentirano
Podaci o izdanju
22 (1)
2013.
3-20
objavljeno
1330-1039
1848-963X
Povezanost rada
Ekonomija