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The importance of managing cultural diversity for modern business environment


Matijević, Sandra; Vrdoljak Raguž, Ivona; Filipović, Davor
The importance of managing cultural diversity for modern business environment // Proceedings of the 1st International Conference on Management, marketing, Tourism, Retail, Finance and Computer Applications (MATREFC'13) / Vrdoljak Raguž, Ivona, Roushdy, Mohamed, Salem, Abdel-Badeehd (ur.).
Dubrovnik: WSEAS Press, 2013. str. 109-114 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)


Naslov
The importance of managing cultural diversity for modern business environment

Autori
Matijević, Sandra ; Vrdoljak Raguž, Ivona ; Filipović, Davor

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
Proceedings of the 1st International Conference on Management, marketing, Tourism, Retail, Finance and Computer Applications (MATREFC'13) / Vrdoljak Raguž, Ivona, Roushdy, Mohamed, Salem, Abdel-Badeehd - Dubrovnik : WSEAS Press, 2013, 109-114

ISBN
978-960-474-306-3

Skup
International Conference on Management, marketing, Tourism, Retail, Finance and Computer Applications (1 ; 2013)

Mjesto i datum
Dubrovnik, Hrvatska, 25.-27.06.2013

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
National culture; cultural diversity; cultural dimensions; management; modern business environment

Sažetak
The employees of multinational companies of various nations around the globe are working together to fulfil the task entrusted to them. Together with the new millennium, the global economy that is "world without borders" has become an everyday way of modern business. Given the large number of contacts with various people, the successful usage of cultural diversity has become an important area of management. Although the area of managing cultural diversity is still emerging, it is an area of vital importance for management in the modern economy. Understanding and accepting national culture with its values, beliefs, attitudes and forms of behaviour is a prerequisite for the comparison of national and international business practice, expansion on foreign markets, acquisition of knowledge and skills on which the success of an individual or organization is based. Modern business does not recognise the boundaries between the countries, and expects us to embrace and utilize all types of competitive advantages that the modern environment brings. Culture is for sure potential advantage, but it has to be managed properly.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

Napomena
Recent advances in business management and marketing ; Business and Economics series. 7.



POVEZANOST RADA


Projekt / tema
055-0553032-1143 - Utjecaj strategije na uspjeh izabranih programa unapređenja poslovnih procesa (Želimir Dulčić, )
067-0671204-0809 - Organizacija kao izvor konkurentske prednosti hrvatskih poduzeća (Lovorka Galetić, )
081-0000000-1270 - Strategija korporacije– sadašnja budućnost (Ivan Mencer, )

Ustanove
Ekonomski fakultet, Split,
Ekonomski fakultet, Zagreb,
Ekonomski fakultet, Rijeka