Monetizing Mobile Applications (CROSBI ID 598159)
Prilog sa skupa u zborniku | stručni rad
Podaci o odgovornosti
Stapić, Zlatko ; Mijač, Marko ; Tomaš, Boris
engleski
Monetizing Mobile Applications
Although the mobile applications are everywhere and even if you have a brilliant idea, the monetization of a mobile application is not an easy task. On the other side, there are examples of companies and individuals which make an enormous amount of money on their free apps. How is that possible? Well, obviously, they have chosen the successful business model/s. Thus, this paper will present trends and possible models in monetization along with the practical insights in implementation in Android and Windows Phone mobile applications. Having the broad and complete picture of different possibilities, it should be easier to define and choose an appropriate business model for any specific mobile application.
monetizing; mobile applications; freemium; advertising; in-app; windows phone; android
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Podaci o prilogu
61-68.
2013.
objavljeno
Podaci o matičnoj publikaciji
Razvoj poslovnih i informatičkih sustava CASE 25
Polonijo, Mislav
Rijeka:
1334-438X
Podaci o skupu
Razvoj poslovnih i informatičkih sustava CASE 25
predavanje
10.06.2013-12.06.2013
Zagreb, Hrvatska