izvor podataka: crosbi
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Marketing Theory Challenges in Transitional Societies (CROSBI ID 10472)
Urednička knjiga | zbornik radova s konferencije
Marketing Theory Challenges in Transitional Societies / Ozretić Došen, Đurđana ; Krupka, Zoran ; Škare, Vatroslav (ur.)
Zagreb: Ekonomski fakultet Sveučilišta u Zagrebu, 2008
Podaci o odgovornosti
Ozretić Došen, Đurđana ; Krupka, Zoran ; Škare, Vatroslav
engleski
Marketing Theory Challenges in Transitional Societies
The main objective of this proceedings (41 papers) is to restore and/or give a fresh impetus to the development of marketing knowledge in the area of transitional countries of Central and Eastern Europe.
Marketing; Transitional economies
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Podaci o izdanju
Zagreb: Ekonomski fakultet Sveučilišta u Zagrebu
2008.
978-953-6025-26-8
341
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