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Pregled bibliografske jedinice broj: 633251

Marketing Theory Challenges in Transitional Societies


Marketing Theory Challenges in Transitional Societies, Zagreb: Ekonomski fakultet-Zagreb, 2008 (zbornik)


Naslov
Marketing Theory Challenges in Transitional Societies

Urednik/ci
Ozretić Došen, Đurđana ; Krupka, Zoran ; Škare, Vatroslav

Vrsta, podvrsta i kategorija knjige
Uredničke knjige, zbornik, znanstvena

Izdavač
Ekonomski fakultet-Zagreb

Grad
Zagreb

Godina
2008

Stranica
341

ISBN
978-953-6025-26-8

Ključne riječi
Marketing; Transitional economies

Sažetak
The main objective of this proceedings (41 papers) is to restore and/or give a fresh impetus to the development of marketing knowledge in the area of transitional countries of Central and Eastern Europe.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija



POVEZANOST RADA


Ustanove
Ekonomski fakultet, Zagreb

Profili:

Avatar Url Đurđana Ozretić Došen (urednik)

Avatar Url Vatroslav Škare (urednik)

Avatar Url Zoran Krupka (urednik)

Citiraj ovu publikaciju

Marketing Theory Challenges in Transitional Societies, Zagreb: Ekonomski fakultet-Zagreb, 2008 (zbornik)
Ozretić Došen, Đ., Krupka, Z. & Škare, V. (ur.) (2008) Marketing Theory Challenges in Transitional Societies. Zagreb, Ekonomski fakultet-Zagreb.
@book{book, year = {2008}, pages = {341}, keywords = {Marketing, Transitional economies}, isbn = {978-953-6025-26-8}, title = {Marketing Theory Challenges in Transitional Societies}, keyword = {Marketing, Transitional economies}, publisher = {Ekonomski fakultet-Zagreb}, publisherplace = {Zagreb} }