engleski

Driving the Value Premium Through Cultural, Symbolic, Economic and Social Capital Management

This research, conducted in Croatia, aims at discussing and testing how different forms of capital can be managed in order to enhance the expected value premium, defined as the extent to which stakeholder perceives an entity in entitled to above-average reward for its output. We propose a model using a mediating mechanism that combine literature on sociology, marketing and reputation. Results indicate the greatest importance of cultural capital, followed by economic and symbolic capital. Social capital has important influence but only through its convertibility into other forms of capital. Cultural, symbolic and social capital impact value premium only indirectly, through entity charisma, trust and reputation. Economic capital is the only which, besides indirect effect, has a direct impact on value premium. Model exhibits high explanatory power for all the variables.

Value Premium; Cultural Capital; Symbolic Capital; Economic Capital; Social Capital

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