engleski

Differences in manager communication profiles at Croatian wholesale drugstores

Subject of the research is quality of the organizational behavior in terms of communication of Croatian drug wholesalers. The main objective of this study was to determine differences in the communication profiles of the management in the Croatian drug wholesalers in relation to gender, management education and learning communication skills. The sample comprised 74 managers of Croatian drug wholesalers from mid-level management in Zagreb. Questionnaire for measuring communication profile was used and factors of differences were determined in patterns of communication of managers in drug wholesalers based on the variables: gender, management education and improving communication skills. Results showed that knowledge about successful and quality communication of managers in Croatian drug wholesalers is at the medium level of development. Differences in communication habits of managers according to gender were not found. Differences in communication habits of managers in relation to management education were not found. The single statistically significant difference was found in the communication etiquette. Finally, there is no statistically significant difference in communication habits of managers in relation to learning communication skills.

differences; communication profile; managers; organizational communication; successful communication

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