engleski

Corporate socail responsibility of small and medium entrepreneurs in Croatia

Corporate social responsibility represent an innovative management response at demanding needs for changing business market, complex business practice and raising competitiveness at business market. Corporate social responsibility is growing into one of the inevitable movements in modern management and it becomes an integrated part of conducting business for a large number of entrepreneurs. Corporative social responsibility represents a relatively new concept and it is mainly limited at large and financially successful organization while the good practices of small and medium entrepreneurs are still unknown at the public domain. The goal of the research was to determine the level of knowledge and understanding of the basic principles of corporate social responsibility. The results of the research will shown the insufficient developed practice of corporate social responsibility in small and medium organizations in Croatia and insufficient understanding and knowledge about the main principles of corporate social responsibility.

Social responsibility ; Small entrepreneurs ; medium entrepreneurs ; Entrepreneurship ; Practices

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