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Pregled bibliografske jedinice broj: 630479

The Impact of Social Networks on Tourism


Car, Tomislav; Šimunić, Mislav; Pilepić, Ljubica
The Impact of Social Networks on Tourism // The Function of Management in Increasing Tourism Consumption / Radišić, Franjo (ur.).
Opatija: Faculty of Tourism and Hospitality Management, University of Rijeka, 2012. str. 77-87 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)


Naslov
The Impact of Social Networks on Tourism

Autori
Car, Tomislav ; Šimunić, Mislav ; Pilepić, Ljubica

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
The Function of Management in Increasing Tourism Consumption / Radišić, Franjo - Opatija : Faculty of Tourism and Hospitality Management, University of Rijeka, 2012, 77-87

Skup
8th International Scientific Conference – The Function of Management in Increasing Tourism Consumption

Mjesto i datum
Opatija, Hrvatska, 03.05.2012.

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
Social networks; Tourism; Internet; Social media

Sažetak
Social networks are playing an increasingly important role as a source of information for tourists and as an aid in choosing a destination. While new ways of communicating are becoming more and more widespread among users, social networks such as Facebook, Twitter and LinkedIn are clearly reaping the most success. This paper aims to explore the extent to which social networks are used and the extent of their impact on tourism. Secondary sources of information were used to understand how wide-spread is the use of this increasingly popular marketing channel. The results of the paper show that social networks, as a communication channel, are not being used to any significant extent, despite being a vital and indispensable link in the promotion chain. The impact of social networks on modern business operations is huge, and enterprises are recommended to exploit social networks if they are to maintain their competitiveness on the increasingly discerning tourism market.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija



POVEZANOST RADA


Projekt / tema
116-1352598-2487 - Upravljanje logističkim procesima u turističkoj destinaciji (Edna Mrnjavac, )

Ustanove
Fakultet za menadžment u turizmu i ugostiteljstvu, Opatija