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Pregled bibliografske jedinice broj: 630478

Internet as a Sales and Distribution Channel in Tourism and the Hotel Industry


Pilepić, Ljubica; Šimunić, Maja
Internet as a Sales and Distribution Channel in Tourism and the Hotel Industry // The Function of Management in Increasing Tourism Consumption / Radišić, Franjo (ur.).
Opatija: Faculty of Tourism and Hospitality Management, University of Rijeka, 2012. str. 219-230 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)


Naslov
Internet as a Sales and Distribution Channel in Tourism and the Hotel Industry

Autori
Pilepić, Ljubica ; Šimunić, Maja

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
The Function of Management in Increasing Tourism Consumption / Radišić, Franjo - Opatija : Faculty of Tourism and Hospitality Management, University of Rijeka, 2012, 219-230

Skup
8th International Scientific Conference – The Function of Management in Increasing Tourism Consumption

Mjesto i datum
Opatija, Hrvatska, 08.05.2012.

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
Internet; Online Travel Market; Distribution Channels; Tourism and Hotel Industry

Sažetak
The subject of research is the Internet as a sales and distribution channel, and its role in tourism and the hotel industry. The paper defines the role of the Internet as a sales and distribution channel, explores its strengths and weaknesses, elucidates the effect of the Internet on tourism supply and demand, and gauges the further development of this channel of sales and distribution. The paper also analyses the Internet distribution of travel and tourism services in Europe and worldwide, and compares the state of Internet usage in Croatian tourism and the hotel industry. Finally, closing remarks are made concerning the state and role of the Internet as a sales and distribution channel, and guidelines are suggested for Croatian hoteliers that will enable them to keep abreast of world tourism trends and be on an equal footing with other actors on the online tourism market

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija



POVEZANOST RADA


Projekt / tema
116-1352598-2487 - Upravljanje logističkim procesima u turističkoj destinaciji (Edna Mrnjavac, )

Ustanove
Fakultet za menadžment u turizmu i ugostiteljstvu, Opatija

Autor s matičnim brojem:
Ljubica Pilepić Stifanich, (217885)