engleski

Development, Growth and Progress in the Context of Global Culture of Neoliberal Capitalism

The article discusses the global consumer culture of (neoliberal) capitalism and sustainability. Contemporary consumer culture and consumerism as the dominant ideology of contemporary capitalism are based on principles of market competition and notions of constant growth. Economic growth is the core of modern capitalism and generally means increased spending. Such growth is understood as a function of inequality and the need to maintain a non-egalitarian social order. The current global world order is physically and morally unsustainable because it devastates the environment and destroys living conditions for the majority of the world’s population.

development; growth; progress; global culture; neoliberal capitalism

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