engleski

Conceptual relationships between trade and tourism

As a very dynamic phenomenon, tourism comprises activities which attract tourists and meet their requirements. Moreover, tourism accelerates other related industries such as trade, the local food production, gastronomy, etc. This paper deals with the relationship between trade and tourism which is nowadays intensified due to an inadequate supply of tourism industry. Today, tourism cannot rely on agriculture and local food production, bevause there is an inadequate infrastructure to ensure long-term logistics efficiency and to carry out all activities involved in supply of tourism business entities. In such a situation, trade companies provide necessary logistical support for tourism industry. Moreover, wholesailers and retailers start to dictate types of goods, pricing conditions, etc. in tourism industry. In particular, the focus of this paper is on the relationship between Croatian trade and tourism. This relationship was explored from both trade and tourism perspective, and including customers` attitudes as well. Therefore, for the purpose of this paper, a three-phase research study, including a qualitative and a quantitative approach, was used: 1) the qualitative study among trade companies and hotels and restaurants ; 2) the qualitative study on the group of hotels and restaurants, with the main goal to assess the quality of trade offerings ; 3) quantitative study on the sample of tourists in order to find out the level of tourists` satisfaction with the Croatian hotels` and restaurants` offerings. The findings of the study confirm positive relationship between trade and tourism but study also found some areas for improvement

Croatia ; tourism ; trade

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