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Pregled bibliografske jedinice broj: 629299

Sustainability as the direction for the long-term success in banking: Poland VS. Croatia


Rudawska, Edita; Renko, Sanda;
Sustainability as the direction for the long-term success in banking: Poland VS. Croatia // Folia Oeconomica Stetinensia, 11 (2012), 19; 97-117 (podatak o recenziji nije dostupan, članak, znanstveni)


Naslov
Sustainability as the direction for the long-term success in banking: Poland VS. Croatia

Autori
Rudawska, Edita ; Renko, Sanda ;

Izvornik
Folia Oeconomica Stetinensia (1730-4237) 11 (2012), 19; 97-117

Vrsta, podvrsta i kategorija rada
Radovi u časopisima, članak, znanstveni

Ključne riječi
Sustainability; environment; society; ecology; banks; Poland; Croatia

Sažetak
Dynamic environment forces companies to develop new approaches to establishing objectives and to develop management practices. Apart from doing profit-making activities, companies are forced to undertake activities aiming at their long-term sustainable development. As a result of deregulation and globalization, the banking sector had to accept the postulations of sustainable development and to keep their position on the market through establishing lasting relationship with customers, environment organizations, employees and a local community. The main goal of this paper is to explore implications of sustainability on the banking sector. Based on the research on the sample of 33 bank managers, the paper is trying to find out whether there are similarities in sustainability aspects in the banking sector of Poland and Croatia. The findings of the paper suggest that banks in Poland express stronger need to take into account the environmental, social and economic concerns comparing to banks in Croatia

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija



POVEZANOST RADA


Projekt / tema
067-0672345-2286 - Marketinški sustav konkurentske prednosti ponude ekoloških proizvoda u RH (Sanda Renko, )

Ustanove
Ekonomski fakultet, Zagreb

Autor s matičnim brojem:
Sanda Renko, (246584)

Časopis indeksira:


  • EconLit


Uključenost u ostale bibliografske baze podataka:


  • Journal of Economic Literature
  • BazEkon
  • Cabells Directory
  • The Summon
  • The Central European Journal of Social Sciences and HUmanities, ECONIS