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A discussion of the concept of sustainable development - examples of Polish, Croatian and Ukrainian markets


Rudawska, Edyta; Renko, Sanda; Bilan, Yuriy
A discussion of the concept of sustainable development - examples of Polish, Croatian and Ukrainian markets, Termopil: KrokBooks, 2011 (bibliografija)


Naslov
A discussion of the concept of sustainable development - examples of Polish, Croatian and Ukrainian markets

Autori
Rudawska, Edyta ; Renko, Sanda ; Bilan, Yuriy

Vrsta, podvrsta i kategorija knjige
Autorske knjige, bibliografija, znanstvena

Izdavač
KrokBooks

Grad
Termopil

Godina
2011

Stranica
128

ISBN
978-966-2362-47-5

Ključne riječi
Sustainable development

Sažetak
Concept of sustainable development with examples of Polish, Croatian and Ukrainian markets. The book incorporates the essential elements of the prevailing theoretical background and practices of sustainable business strategies and solutions in three European countries. Therefore, it inspires companies to drive their business in a more holistic way. Companies should show more understanding and care of the entire business environment, including different stakeholders - customers, supply chain partners, employees, etc. The book explains how some companies have succeded in achieving superior business results and in dealing with social, economic and environmental dimensions of sustainability.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija



POVEZANOST RADA


Projekt / tema
067-0672345-2286 - Marketinški sustav konkurentske prednosti ponude ekoloških proizvoda u RH (Sanda Renko, )

Ustanove
Ekonomski fakultet, Zagreb

Autor s matičnim brojem:
Sanda Renko, (246584)